MiFuturoFinanciero SpA is a Startup co-founded by Rodrigo Sainz and Cristóbal Pereira, both Chilean entrepreneurs. The company’s mission is to bring finance closer to people, creating fintech products and services to people to achieve their wealth creation process. From their earliest visioning sessions, their objective has been how to automate processes in the financial sector so that people could enter the financial market efficiently, without too much intermediaries in the process.
The first problem they sought to overcome was the friction that people face as they seek to access the financial market. In order to reduce that friction, in 2013 the company developed a web platform that allows people to review different types of financial products (from fixed income to alternative assets) in just one site.
After the first platform and attracting users to it for a year, they realized that there is a second barrier for people: they need to have an initial equity of at least US $ 1,000 to use the full features of the platform. In order to resolve this friction, in 2015, they developed an App that helps people to round up their daily expenses, so the decision of spending or saving is no longer necessary. With this App (call mimolido) people spend and save at the same time.
At the end of 2015 the co-founders saw the potential of the Blockchain Technology in reducing friction in financial processes, decentralizing transfers and record keeping. After learning from the Ethereum Project and Smart Contract, the founders decided to get 100% into blockchain technology, leaving behind the centralized logic, and they started to build a fully decentralized platform as a Smart Contract on the Ethereum Blockchain, the result is Godzillion.
A purely decentralized Smart Contract Architecture that operates on the Ethereum Virtual Machine as a (global) primary and secondary Startups Tokens market place, would allow friction decreases in the Startup issuance process, security increases in the ownership record-keeping, and trades executions exchanging Startup Tokens for value without passing through any intermediary or central server.